Thursday 9 March 2017

Why women’s participation is increasing in Indian real estate market?

Real estate has traditionally been a male-dominated industry. Participation of women in Indian real estate market is not given due importance, but with time their participation has increased. From handling real estate businesses to paying an equal role in searching for the right property, women’s role has gradually increased in the industry. If we believe experts, this is going to benefit the entire industry in many ways.

There has always been a debate over the role of women in real estate in India. But the researches have shown that the companies with a higher percentage of women in top positions perform better on different performance metrics. Be it handling a team or creating the best property sites, they can now do everything.

Increasing women’s participation in the real estate industry

Over the years, realestate in India has grown considerably. Be it increased international penetration, improved services by builders or more organized transactions, everything has made the sector more organized and reliable. In this scenario, roping in women power gives business owners a chance to utilize their talent base to take their company forward. Companies involved women in top positions to expand their business with new resources and untapped talent.

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Involvement of women in decision making

Women never got the respect and importance in property buying decisions due to their impatient nature. But in recent years the change has been noticed. Now when most of the women are working professionals having good knowledge of real estate industries, they can help their partners buy the right property. They have knowledge of top real estate websites in India and explore them to collect property insights for an informative decision making.



There is no doubt in the fact that women are good at multitasking as they perfectly balance work and family. This becomes a critical aspect of their involvement in real estate market. Moreover, easy access to the top property websites in India helps them get the necessary synergies to take right home buying or property investment decision.
   
Indian real estate sector has been improving gradually and increased involvement of women is a clear signal of it.



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