Real estate has
traditionally been a male-dominated industry. Participation of women in Indian
real estate market is not given due importance, but with time their
participation has increased. From handling real estate businesses to paying an
equal role in searching for the right property, women’s role has gradually
increased in the industry. If we believe experts, this is going to benefit the
entire industry in many ways.
There has always been a
debate over the role of women in real estate in India. But the researches have
shown that the companies with a higher percentage of women in top positions
perform better on different performance metrics. Be it handling a team or
creating the best property sites, they can now do everything.
Increasing women’s
participation in the real estate industry
Over the years, realestate in
India has grown considerably. Be it increased international
penetration, improved services by builders or more organized transactions,
everything has made the sector more organized and reliable. In this scenario,
roping in women power gives business owners a chance to utilize their talent
base to take their company forward. Companies involved women in top positions
to expand their business with new resources and untapped talent.
Table of
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Involvement of women in
decision making
Women never got the
respect and importance in property buying decisions due to their impatient
nature. But in recent years the change has been noticed. Now when most of the women
are working professionals having good knowledge of real estate industries, they
can help their partners buy the right property. They have knowledge of top real estate websites in India and
explore them to collect property insights for an informative decision making.
There is no doubt in the
fact that women are good at multitasking as they perfectly balance work and
family. This becomes a critical aspect of their involvement in real estate
market. Moreover, easy access to the top
property
websites in India helps them get the necessary synergies
to take right home buying or property investment decision.
Indian real estate
sector has been improving gradually and increased involvement of women is a
clear signal of it.
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